Team announcement

Purple Appoints Jack Roddy as Chief People Officer

LEHI, Utah, Oct. 25, 2021 -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a leader in comfort innovation and the creator of the renowned Purple® Mattress with its proprietary GelFlex Grid, today announced that Jack Roddy has been appointed as Chief People Officer, with responsibility for the company's human resources, company culture, talent acquisition and diversity, equity and inclusion efforts.

"Jack Roddy brings a wealth of culture and organizational development experience to Purple after decades of working with highly respected brands," stated Purple CEO, Joe Megibow. "We are excited to leverage his experience as we continue to rapidly scale our organization while building an amazing culture and great place to work. I look forward to supporting him on our mission shared across all our employees to help every body feel and live better through innovative comfort solutions."

Roddy has over 25 years of experience in human resources and organization development for many of the world's best-known brands. Most recently, Jack was the Chief People Office for VASA Fitness, a fast-growing health and wellness company headquartered in Orem, Utah. Prior to that, Jack served as the Chief Human Resources and Culture Officer for SeaWorld Parks & Entertainment, where he was responsible for launching new cultural initiatives to help employees better implement the company's values and improve company retention.

"I am thrilled to join an incredible company on the heels of immense growth," stated Jack Roddy. "It's an honor to lead a team rich in culture, ideas and wonderful people and I look forward to further enhancing the organization as we continue to grow together."

Serving as Chief People Officer for both publicly traded and private equity companies, Roddy has a proven track record creating sustainable change. He combines his expertise in HR strategy, culture transformation and increasing employee/company engagement into creating great places to work.

Prior to SeaWorld Parks & Entertainment, Roddy served as Senior Vice President of the Americas for Luxottica, a leader in the design, manufacture and distribution of fashion, luxury, sports and performance eyewear. In this role, Roddy was responsible for leading all aspects of Human Resources, Corporate Communications and Asset Protection for the North American division.

Jack holds an MA in Organizational Psychology from Columbia University and a BA in Organizational Behavior from Brigham Young University in Hawaii.

About Purple Purple is a digitally-native vertical brand with a mission to help improve lives through innovative comfort solutions. We design and manufacture a variety of innovative, premium, branded comfort products, including mattresses, pillows, bedding, frames and more. Our products are the result of over 30 years of innovation and investment in proprietary and patented comfort technologies and the development of our own manufacturing processes. Our proprietary gel technology, GelFlex Grid, is the foundation of many of our comfort products and provides a range of benefits that differentiate our offerings from other competitors' products. We market and sell our products through our direct-to-consumer online channels, traditional retail partners, third-party online retailers and our owned retail showrooms. Visit Purple online at purple.com and "like" Purple on Facebook and "follow" on Instagram.

More announcements from Purple

Team announcement

Purple Appoints Patrice Varni as Chief Marketing and Digital Officer

Purple Appoints Patrice Varni as Chief Marketing and Digital Officer

LEHI, Utah, June 4, 2021 -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a leader in comfort innovation and the creator of the renowned Purple® Mattress, is thrilled to announce Patrice Varni as Chief Marketing and Digital Officer at its Lehi, UT headquarters. With responsibility for the Company's marketing, customer experience, eCommerce, and product development, Varni will be instrumental in building upon Purple's strong marketing roots and taking the brand to new levels. "Patrice Varni brings deep marketing and digital experience to Purple from her previous roles with category-leading brands," stated Purple CEO, Joe Megibow. "We're ecstatic to have her step into this new role to further define our marketing and product efforts and engage a broader audience in the Purple brand story. I am confident she will help us elevate Purple's mission of improving lives and reinventing comfort for our consumers." Varni has over 25 years of digital and brand transformation success for some of the world's best-loved consumer brands. Most recently, Patrice was the Chief Marketing Officer and President of Dermstore, the leading online beauty retail destination for professional skincare, distinguished by its curated "best-of" assortment and sales-driving integration of commerce and content. Prior to that, Patrice served as the Chief Customer Officer at Corelle Brands, where she helped tap the power of iconic American kitchen brands to increase sales in both direct-to-consumer and wholesale retail channels. "I'm delighted to join the team at Purple to continue delivering on Purple's mission to bring comfort to every body," said Patrice Varni. "It's a privilege to join a talented and accomplished team and continue to expand Purple's growth, using data, consumer insights and innovative products to engage more people in the Purple story and deliver comfort that truly makes life better." Prior to Corelle, Varni served as Chief Customer Officer at Arhaus Furniture, where she helped transform a regional family-owned retailer to a national brand, improving every touchpoint of the consumer journey. Previously at Tempur Sealy International, Patrice served as Senior Vice President of Marketing for Tempur Sealy Brands. In earlier marketing leadership roles, Patrice successfully re-launched Levi.com, and with her team, built a strategically important digital presence. In addition, she built a strong foundation in brand marketing and strategy with The Walt Disney Company and Kenwood Electronics. Patrice holds an MA in English and a BA in European Studies from Loyola Marymount University. About Purple Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. We design and manufacture a variety of innovative, premium, branded comfort products, including mattresses, pillows, seat and back cushions, frames, sheets and more. Our products are the result of over 25 years of innovation and investment in proprietary and patented comfort technologies and the development of our own manufacturing processes. Our proprietary gel technology, Hyper-Elastic Polymer®, underpins many of our comfort products and provides a range of benefits that differentiate our offerings from other competitors' products. We market and sell our products through our direct-to-consumer online channels, traditional retail partners, third-party online retailers and our owned retail showrooms.

Team announcement

Dawn Zier added to Purple Innovation board

Dawn Zier added to Purple Innovation board

Comfort furniture company Purple Innovation, Inc. has announced the appointment of Dawn Zier to its board. In addition, current board member Paul Zepf has been named as Chairman. The pair will fill the positions made vacant by the retirement of Terry and Tony Pearce in August 2020. "Dawn's demonstrated experience in digital marketing and business transformation will be a valuable asset as Purple continues to take market share in the direct to consumer sleep market,” said Purple Innovation CEO Joe Megibow. “Further, as Purple broadens its horizons in international and new comfort technology markets, she will add strong relevant insights into new growth markets and categories." Ms. Zier currently serves as principal at Aurora Business Consulting, LLC, and is an expert in advising companies on business transformation, digital marketing and high-performance teams. She is a former executive at Nutrisystem and Readers Digest Association, and has been a board member with Hain Celestial Group, Spirit Airlines and Prestige Consumer Healthcare. Mr. Zepf has been a director at Purple Innovation since August 2020, and prior to that was CEO of Global Partner Acquisition Corp. He has also been Managing Director and Head of Strategic Initiatives at Golub Capital, as well as Managing Principal of Corporate Partners II.

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