Bernard Hayman

Global Head of Impact, Measurement & Learning at Purpose

As Global Head of Impact, Measurement & Learning, Bernard melds evaluative research design and digital campaign strategy to design and implement measurement and evaluation tools for the Voices for Economic Opportunity Incubator Lab. He uses data and information from the Incubator to develop products that can increase the program’s potential and impact. Additionally, his work translates research analysis and testing results into key findings, best practices, and actionable insights for organizational partners, stakeholders, policymakers, and other audiences.

Before joining Purpose, Bernard was a campaign manager at Color Of Change, where he spearheaded successful digital campaigns that pressured companies like Airbnb to take action against racial discrimination and lobbied U.S. government agencies to improve lead poisoning prevention policies in the wake of the Flint Water Crisis. Prior to entering the digital advocacy sector, Bernard taught at the University of Brasilia as a Fulbright Scholar and served as an interrogator in the U.S. Army.

Bernard holds a M.A. in Geography from the Ohio State University. He also holds a B.A., with High Honors, in International Relations and Global Studies from the University of Texas at Austin.

Outside of work Bernard is usually busy chasing his toddler around the house, reading, or playing Magic: the Gathering.


Previous companies

United States Army logo
The University of Texas at Austin logo
The Ohio State University logo
Truman National Security Project logo


  • Global Head of Impact, Measurement & Learning

    Current role

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