Dena Taiebat Robinson

Dena Taiebat Robinson is a seasoned professional in user experience and design, currently serving as Senior Manager, User Experience & Design (Member & Program) at Qantas since January 2023. Dena has substantial freelance experience as a Product Designer since July 2022 and previously held the position of Design Director at Frank Digital, where a focus on research, strategy, and UX design was emphasized for various projects. Prior roles include Digital Design Director at Wunderman Thompson, where responsibility for digital services' creative output and UX/UI processes was critical, and Design Lead at Tigerspike, contributing to the growth of the design team and user-led design culture. Dena also has experience as an Advisory Board Member for IRL Education and has held various design roles in agencies like BBN. Dena's academic background includes a Bachelor of Design in Visual Communications (Hons) and a BA in International Studies, both from the University of Technology Sydney.