Israeli data sharing platform QEDIT has announced the appointment of Talia Barta as Community Catalyst and Events Producer. Ms. Barta has more than five years of experience in marketing, event management, field marketing and marketing automation, and has collaborated across a diverse range of international teams.
She has a strong background working in technology and cybersecurity industries, helping brands to transform the way they communicate and interact with their audiences.
Ms. Barta will be based in Tel Aviv and report to Vice President of Sales, David Hayat.
Before joining QEDIT, Ms. Barta worked in the marketing department of Physics, an automated penetration-testing platform that helps companies to determine and mitigate cybersecurity risks. She started as a Marketing Associate in August 2018 before being promoted to Marketing Manager in January 2020.
From 2016 - 2018, Ms. Barta worked in marketing for non-profit Nefesh B'Nefesh. As part of her role, she was the lead website content editor, with responsibility for overseeing all website content, as well as designing, creating, and managing email marketing campaigns to its worldwide audience of more than 35,000 subscribers. This included liaising between stakeholders from eight different departments and aligning all messaging with Nefesh B'Nefesh’s overall brand, strategy, and marketing goals.
Prior to that, Ms. Barta was a production manager for creative studio The Paper Boat Creative. She oversaw the successful delivery of photoshoots for all stakeholders, including leading client-focused advertisements from conception to completion, managing logistics, and business development for a range of clients, including Nike Israel.
Ms. Barta has a Bachelor of Communications and Middle Eastern Studies from Bar-Ilan University. She has an inbound marketing certification from the Hubspot Academy and is trained in Google Analytics.
She has also spent time assisting with the social good in her community. Ms. Barta is a volunteer at the Friendship Circle of North Jersey, helping a child with special needs every week. This involved helping a young boy and his siblings with their regular needs to build positive relationships and alleviate the stress for the family.
Ms. Barta served her 12 months of national service tutoring at Zalman Alman Elementary School, tutoring underprivileged children from broken homes in language, math, and science. She has also volunteered at Midreshet HaRova, an absorption center for Ethiopian immigrants.
Ms. Barta speaks English and Hebrew and is highly competent in using the Microsoft Office suite. She is trained in the fundamentals of photography.