Hayley Smith

Hayley Smith is a seasoned professional with extensive experience in data and consumer engagement within the sports and marketing sectors. Currently serving as the Senior Data & Insights Manager at Queensland Rugby League since August 2016, Hayley has held various roles including Consumer Engagement & Insights Manager, Membership & Consumer Engagement Manager, and Fan Engagement Manager. Prior experience includes a Marketing Communications Executive position at Macquarie Group and a Senior Marketing & Quality Assurance Executive role at mmw3degrees. Hayley began a career as a Marketing Executive at Belfast Telegraph. Educational credentials include a Bachelor of Business and Commerce with a double major in Marketing and Management from Monash University, complemented by an Enterprise Leadership Program at Queensland University of Technology and a Higher School Certificate from Bishop Druitt College.