Erik Lauwen

Erik Lauwen is a seasoned professional with extensive experience in digital conversion, customer experience, and optimization. Currently serving as Digital Conversion Manager for Private Banking at Rabobank since October 2025, Erik previously held leadership roles at Fingerspitz, where responsibilities included overseeing digital strategy and driving data-driven improvements in customer experience. Prior positions include Sr CRO & Web Analyst at VodafoneZiggo, where website performance was enhanced through rigorous analysis and A/B testing, and Webanalytics & CRO Specialist at NS, managing comprehensive CRO processes. Early career experiences at bol.com, KPN, and various other organizations have built a robust foundation in web analytics, conversion optimization, and customer journey analysis. Erik holds a Bachelor's degree in International Media and Entertainment Management from Breda University of Applied Sciences.