Alina Agurida

Alina Agurida is an experienced professional in customer experience and digital banking, currently serving as the Head of Customer Experience & Design at Raiffeisen Bank International AG since November 2013. Alina has demonstrated expertise in human-centered design, leading initiatives such as the Unified Design System for Mobile Banking applications, which supports UX designers and developers in creating user-friendly digital products. Previous roles include Digital Sales Leader and Group Product Owner for mobile banking initiatives, where Alina focused on enhancing digital retail sales and improving customer financial management tools. Prior experience includes leadership positions in marketing and communications at ZUNO Bank AG, GE Money, Allianz Tiriac Asigurari, and A&D Pharma Holding. Alina holds a Bachelor Degree in International Business & Economics from the Bucharest Academy of Economic Studies.