Global creative agency RAPP has promoted John Gim to the position of Global Chief Marketing Sciences Officer. In his new role, Mr. Gim will continue to lead RAPP's Marketing Sciences Center of Excellence, but will also take on responsibility for leading the company’s global marketing science team. He will continue to report to President of RAPP LA/Dallas John Wells, and in his global responsibilities will report to RAPP Global CEO Marco Scognamiglio.
"I couldn't be more thrilled that we are elevating John into the role of Global Chief Marketing Sciences Officer," said Mr. Scognamiglio. "Throughout his five-year tenure with the RAPP organization, John has contributed significantly to our agency's growth and advancement in marketing sciences which has proven to be invaluable for our clients. With John at the helm, I look forward to seeing how the RAPP network continues to produce and scale our existing, market-leading IP, enabling our clients' growth and continually giving all of our brands a competitive edge."
Mr. Gim joined RAPP in 2015 and has served in a range of roles, most recently US SVP of Marketing Sciences. He has nearly 15 years of experience in the marketing industry, including leading analytics teams at agencies such as Epsilon and TBWA\Chiat\Day.
"It's a privilege to lead our practice forward, as we aim to help accelerate transformation for our clients," said Mr. Gim. "As the landscape of advertising and data continually and rapidly changes, it's a necessity now, more than ever, for brands to evolve and keep pace. I'm immensely proud of RAPP's talented people, our heritage and all that we've built and accomplished, but am all the more excited for our future – as we aim to push the boundaries in marketing sciences innovation and build stronger, more valuable partnerships with our clients."