Soufiane Houri

Soufiane Houri is the current Chief Product Officer at Rasa. Soufiane has also held the position of Chief Product Officer at Ornikar from March 2021 to February 2022. As the first Chief Product Officer at Ornikar, they were responsible for building and growing the Product and UX organization, as well as unifying the disparate driving education and auto-insurance product offerings. Soufiane's team led the transformation to becoming a mobile/user first company with a long term product vision and strategy that delivers delightful user experiences founded in user research and data. They also kicked off important product initiatives such as re-designing the auto-insurance subscription flow, re-building the B2B mobile application and kicking-off a new native mobile B2C application. In addition, they implemented a user acquisition product strategy that allowed the international company, Onroad, to grow its user base exponentially. Lastly, they established a strong product-led culture that relied on data and user feedback to deliver an outstanding product experience by focusing on key pain points in the user journey.

Soufiane Houri has an MBA from Babson F.W. Olin Graduate School of Business with a focus in entrepreneurship/entrepreneurial studies. Soufiane also has a Bachelor of Science in computer information systems and management from University of Massachusetts Dartmouth. Soufiane is certified by the Scrum Alliance as a Certified Scrum Product Owner.

Anneliese McGavin - Staff Product Manager, Karin Kotani - Senior Product Designer report to Soufiane Houri. Soufiane Houri reports to Melissa Gordon, CEO. Soufiane Houri works with Patrick Viau - Chief Customer Officer, Lisa Hufnell - Manager, Talent Acquisition, and Alex Weidauer - Co-Founder & Chief Strategy Officer.