Boel will work alongside the Executive Board members on governance and future planning for the growth of the business.
She has a passion for building and developing teams to deliver sustainable business growth. In her last role as VP & GM of Disney Interactive EMEA & UK, Boel was responsible for the division that creates consumer touchpoints across handheld devices, desktops, and game consoles across EMEA.
Boel is a member of the Global Foresight Advisory Council of The Futures School and a volunteer at OneTech, mentoring under-represented female & BAME tech founders. She also actively volunteers at Smart Works, a coaching and dressing service for unemployed women with confirmed job interviews.
In a press release Ullah stated, “I’m very excited to welcome Boel into Red Badger’s Executive Board. She’s an incredibly inspiring leader and brings a wealth of knowledge from her experience at Disney. She’s a great addition to our business and brings cognitive diversity and more gender balance at executive board level. I’m looking forward to working alongside and learning from her.”
Boel stated, “I’m looking forward to working with a business that is at the forefront of business transformation and digital innovation, and using my experience to help Red Badger scale sustainably while maintaining culture and quality of the service."