Lucija Pen

Lucija Pen is an accomplished professional with extensive experience in category development and customer strategy across leading companies. Currently serving as a Senior Category Development Manager at Red Bull since April 2023, Lucija has previously held key roles at The Kraft Heinz Company, including Manager of Customer Strategy and Sales Planning and Manager of Sales - Category Advisor. Past experience also includes the position of Category Advisory Manager at The Coca-Cola Company and Senior Manager of Corporate Accounts at WE. Additionally, Lucija honed skills in merchandising and management during tenure at Loblaw Companies Limited. Academic credentials include a degree from the University of Toronto, obtained from 2007 to 2012.