Cory Silveira

As a member of Reebok’s senior leadership team, Cory manages and directs financial strategy and operations for the Reebok Brand.

In this role, Cory is responsible for driving operational efficiencies while simultaneously focusing on revenue growth. His scope encompasses Reebok Global Brand Finance, Reebok U.S. Market Finance and Operational Execution. An 8-year Reebok veteran, Cory has previously worked in a variety of roles leading Commercial, Business Unit, Go-to-Market and Marketing finance functions.

Prior to joining Reebok, Cory worked at AHOLD, a publicly traded, international retailer based in the Netherlands.

Cory graduated from Boston College Carroll School of Management with a degree in Business Management and concentration in finance. In his free time, Cory enjoys spending time with his family and attending New England Patriots games where he has been a season ticket holder since 1993.