Caroline Zoufaly

Lead Manager - Brand Portfolio & Planning

Caroline Zoufaly is a versatile professional with experience in various roles within prominent companies such as Reynolds American Inc., where current positions include Lead Manager - Oral Performance, Contracts Analyst, and Performance Analyst. Prior experience at Reynolds as a Strategy, Planning, & Insights Intern involved developing key performance indicators to assess substantial investments. A background in customer service and marketing is also evident through positions at Halwa Bakery and Cafe as a Barista and as a Marketing Intern at Farm2Me, where responsibilities included content creation and team leadership. Caroline's earlier roles ranged from sales internships at CDW to research at Virginia Tech, underpinning a solid foundation in marketing management acquired during a Bachelor of Science degree at Virginia Tech's Pamplin College of Business.

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