Isabella Rached is currently the CRO Senior Manager at Riachuelo, where they lead initiatives aimed at enhancing personalization and conversion rate optimization for the company's e-commerce platform. Previously, Isabella held several roles at Wildlife Studios, including Business Operations Analyst and Chief of Staff to the CMO, from 2021 to 2022. They also gained experience as a Research Trainee and Associate Consultant at Bain & Company in 2017. Isabella completed a Bachelor's degree in Engineering/Industrial Management at Escola Politécnica da USP and a Bachelor of Engineering at Universidad Politécnica de Madrid.
Location
São Paulo, Brazil
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