Ivan Perez Herraiz

Ivan Perez Herraiz is an accomplished professional with extensive experience in the oncology sector, primarily at Roche since 2005, where current roles include Integrated Squad Lead and previous positions such as Franchise Head and Marketing Manager. Key contributions involve leading multi-functional teams to align strategies across therapeutic areas, optimizing patient access, and driving successful product launches. Ivan's educational background includes an EMBA from IESE Business School and advanced degrees in Market Access and Marketing, complemented by a strong foundation in Advertisement and Public Relations. Notable achievements encompass cultural transformations within teams and the impactful introduction of innovative therapies in the healthcare system.