Madhubala Balakrishnan

Madhubala Balakrishnan is a seasoned professional in the field of business systems analysis and Salesforce management, currently serving as a Senior Business Systems Analyst at Rockwell Automation since November 2023. Previous roles include Salesforce Production Support Lead at Zurich North America and Quality Engineer at Grainger, where significant contributions involved migrating enterprise CRM functionalities from SAP to Salesforce, including the transfer of Accounts, Contacts, and Opportunities, while also creating customized CRM capabilities. Additionally, Madhubala has experience as a QA Developer and Senior Salesforce CRM Consultant at American IT Resource Group, as well as previous contract work at Sears Holdings Corporation and an early career at Cognizant. Academic credentials include a Master of Technology in VLSI from SRM IST Chennai and an Engineer's Degree in Electronics and Communications Engineering from Madurai Kamaraj University, complemented by Salesforce Trailhead training.