At Rocky Brands, Inc., they design, develop, manufacture and market premium quality footwear and apparel. They are focused on growing their brands through product innovation, targeted sponsorships and social interaction with their consumers. They market compelling brands with innovative product lines that enhance consumers’ life experiences, resulting in a lifetime loyalty to Rocky Brands, Inc. 


Apparel & Fashion

Rocky Brands

Rocky Brands' headquarters in Nelsonville, OH, United States

This department focuses on overseeing and coordinating sales activities across designated territories to drive revenue growth.

Sales Management

The Marketing and Sales team at Rocky Brands is responsible for driving brand growth and consumer engagement through strategic marketing initiatives and effective sales management. This diverse team collaborates across functions to develop innovative promotional campaigns, manage key accounts, and enhance customer experiences, ensuring that Rocky Brands’ footwear and apparel reach their target markets effectively. Their efforts are focused on fostering loyalty and increasing sales across various channels, including retail and wholesale, while maintaining compliance and pricing standards.

Marketing and Sales

The Operations and Supply Chain Management team at Rocky Brands plays a crucial role in ensuring the efficient production and distribution of premium footwear and apparel. They oversee the entire supply chain process, from material procurement to manufacturing and logistics, while focusing on optimizing operations, reducing costs, and improving product delivery timelines. By fostering collaboration among various departments and managing projects strategically, the team enhances overall operational efficiency and supports the company's commitment to innovation and customer satisfaction.

Operations and Supply Chain Management

The Information Technology team at Rocky Brands is responsible for managing and enhancing the company's technology infrastructure and software applications. They ensure seamless integration of electronic data interchange (EDI) systems, develop innovative software solutions, and maintain robust cybersecurity measures. By leveraging cutting-edge technology and data analysis, the team supports the company's goals of product innovation and consumer engagement, ultimately driving brand loyalty and operational efficiency.

Information Technology

The Leadership Team at Rocky Brands is responsible for driving the strategic direction and operational excellence of the company. Comprising executives from various key areas such as operations, finance, marketing, and manufacturing, the team collaborates to enhance product innovation, optimize supply chain processes, and strengthen brand identity, ensuring that Rocky Brands continues to deliver premium quality footwear and apparel while fostering lifetime loyalty among consumers.

Leadership Team

The Finance and Accounting team at Rocky Brands is responsible for managing the financial health of the company by overseeing budgeting, financial reporting, and accounting operations. This team ensures accurate financial records, analyzes cost structures to enhance profitability, and provides strategic financial insights to support decision-making across the organization. Additionally, they play a crucial role in maintaining compliance and ensuring the efficient handling of accounts payable and receivable.

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Other teams

Marketing and Sales

Operations and Supply Chain Management

Information Technology

Leadership Team

Finance and Accounting