Alex Barz

Alex Barz currently serves as the Director of Social Media, Global at Rosewood Hotel Group since July 2025, and is a co-founder of NYC Hospitality Friends, a networking group focused on connecting hospitality leaders in New York City. Prior experience includes positions as Director of Social Media at Spherical and People Ideas & Culture, managing social media strategies for various high-profile clients in the hospitality sector. Alex has a background in digital marketing, with earlier roles at HL Group, Forty 1° North, and Morgans Hotel Group, where responsibilities included content creation and community management. Alex holds a Bachelor of Science degree in Hospitality from Boston University.