Dr. Nicola Davies is the CEO of Health Psychology Consultancy Ltd. and a Health Psychology and Pharmaceutical/Life Science Consultant with extensive experience in designing and implementing large-scale projects, including collaborations with Macmillan Cancer Support. Dr. Davies also serves as a Pharma Industry Report Writer for FirstWord Group, a Subject Matter Expert for Money Advice Service, and an Editorial Board Member for the European Patients' Forum. Previous roles include behavioral psychology consulting for various pharmaceutical and biotechnology companies, focusing on market research and patient engagement strategies. Dr. Davies holds a Ph.D. in Health Psychology and multiple qualifications in the field, enhancing their expertise in behavioral psychology and digital health solutions.