Venetia Amato

Venetia Amato is a seasoned market research professional with extensive experience in qualitative research and strategic insights. Currently serving as a Market Researcher and Strategist at Sago since October 2022, Venetia collaborates with a global qualitative research team and actively engages in trend analysis through blogging and article writing. As the owner of VENETIA AMATO RESEARCH since June 2011, Venetia specializes in addressing key consumer behavior questions while employing both traditional and digital research methods. Previous roles include Senior Venture Manager at The Delta, Co-Owner at Hub Insights Research, Market Research Manager at Woolworths, and Market Research Assistant at Santam Insurance. Venetia holds a Master's degree in Industrial Psychology and an Honours degree in Consumer Behaviour from Stellenbosch Business School.