Callum Bloor is an experienced Account Director at Salesforce since January 2018, specializing in customer success through social and mobile cloud technologies. Previously, Callum served as a Senior Account Executive at MuleSoft from January 2020 to August 2021. Prior to that, a significant tenure at IBM included roles such as Software Client Leader, managing relationships with prominent Telco, Media, and Financial Services clients, and Software Services Sales Lead for various industries. Early career experience at IBM also included roles in Software Consultancy Sales and as a Global Commercial Analyst. Callum holds a BA (hons) in International Business from The Manchester Metropolitan University.