Cassidy Whitney

Cassidy Whitney is a seasoned marketing professional currently serving as a Senior Brand Marketing Specialist at Sally Beauty since March 2024. Prior to this role, Cassidy worked as a Content Marketing Specialist at Berkshire Hathaway Automotive, utilizing various CMS platforms to enhance customer experience from October 2021 to March 2024. Cassidy also has experience as a Marketing Specialist with The Lori Lynn Group | Keller Williams Consultants Realty, where responsibilities included managing the company website and social media, and developing digital marketing strategies to attract real estate leads. An earlier role as a Marketing and Real Estate Intern involved improving social media engagement and collaborating with agents on marketing content. Additionally, Cassidy served as a Human Resources Student Assistant at the University of Wisconsin-Madison School of Medicine and Public Health, contributing to the recruitment process. Cassidy holds a Bachelor of Business Administration from the University of Wisconsin-Madison, earned in 2021.