Jenny Liu

Associate E-commerce Director
at Salvatore Ferragamo Group

Jenny Liu is an experienced e-commerce professional with a comprehensive background in digital marketing and online sales management. Currently serving as Associate E-commerce Director at Salvatore Ferragamo since December 2018, Jenny has previously held roles including Senior E-commerce Manager and E-commerce Manager within the same company. Prior experience includes positions at Esprit as Senior E-commerce Sales Manager and E-commerce Sales Manager, as well as E-commerce Product Manager at Inditex. Jenny also served as E-commerce Marketing Manager at e-Qi, where responsibilities included establishing online shops for major fashion brands and executing marketing strategies. Earlier roles include Online Distribution Executive at Hilton Hotels & Resorts and Management Trainee at Hilton. Academic credentials include a Bachelor of Arts in French Language and Literature from Shanghai International Studies University.

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