William Buxton is a Consumer Insights Specialist with expertise in market research and both qualitative and quantitative analysis, particularly within the financial services industry. Currently serving as the Quantitative Lead at Santander US, they focus on delivering actionable insights that inform brand and operational strategy. Previously, Buxton held roles such as Senior Director at Reach3 Insights and Market Insights Manager at Blue Cross Blue Shield of Massachusetts, consistently demonstrating strong leadership and strategic research capabilities. They began their career as a Research/Survey Assistant at The Potholm Group and have accumulated extensive experience managing projects and teams throughout various organizations. Buxton is currently pursuing a degree from the College of the Holy Cross.
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