Julio Quesada Melchor is an accomplished digital marketing professional with extensive experience, currently serving as a Digital Marketing Analyst at SAP since October 2018, focusing on Customer Experience and collaborating with integrated demand and digital product experience teams. Prior to this role, Julio held positions such as Junior Digital Marketing Manager at Lithium Brand, where the responsibilities included multi-channel marketing plan execution and performance analysis, and Social Media Community Manager/Account Executive at Limón Publicidad y Comunicación, a top advertising agency in Spain. Educational qualifications include a Master’s in Marketing Direction and Management from ESIC Business & Marketing School, as well as a degree in Business Administration and Management from Universidad de Granada.