Julianna Goodman is a seasoned Principal User Experience Designer at SAS, where responsibilities include managing creative initiatives and employing data insights for decision-making since September 2018. Previously, as UX Manager for the Curriculum Pathways Division, Julianna led the design of over 1,700 interactive educational tools for K-12. In addition to professional work, Julianna founded CraiggerBear, a project creating comfort crochet bears for children who have lost a parent, in honor of Craig Goodman, a prominent artist at Insomniac Games. Other roles include Local Leader at the Interaction Design Foundation in Cary, Lead UX/UI Designer at MATRIX Resources, Owner and Art Director at 1sickpuppy, and Designer/Senior Designer at The Walt Disney Company. Julianna holds a BA in Art & Design from California State University, Los Angeles, and an Advanced Diploma in Business Administration and Management from London Business School.