Katherine Leow

Katherine Leow is a seasoned marketing professional with extensive experience in consumer relations and marketing activation across various regions. Currently serving as the Regional Marketing Activation & Digital Lead for Southern Asia at SAVENCIA since August 2021, Katherine previously held multiple roles at Procter & Gamble from 2007 to 2021, including Head of Global Consumer Relations for ANZ & ASEAN, where a notable project involved the successful launch of a consumer chat commerce initiative for Olay in Indonesia. Katherine has a demonstrated history of managing large budgets and driving consumer engagement strategies that significantly contribute to business growth, including a 20% increase in market share for Pampers in Vietnam during the first year of a new marketing program. Katherine's educational background includes a Bachelor of Business Administration from RMIT University and additional qualifications in digital marketing from NUS Business School.