Christopher Soh Xuan Yi has extensive experience in advertising operations, having served in various roles at Sojern from January 2021 to December 2023, including Associate Analyst, Campaign Specialist, and Campaign Coordinator. Prior to that, Christopher worked as an Analyst in Workforce Management at TDCX from November 2018 to January 2021 and collaborated on projects with the Ministry of Defence of Singapore from May 2013 to May 2015. An accomplished engineer, Christopher was a Senior Student Engineer on an award-winning Urban Concept Car team at NP Distanza, securing 1st place in the Battery Electric Category at the Shell Eco Marathon Asia 2012. Christopher holds a Master’s in Business Administration from The University of Manchester, as well as a Bachelor of Business Administration from University College Dublin and a Diploma in Mechanical Engineering and Business from Ngee Ann Polytechnic.