Tracy Shaw of Southbury, Conn., serves as head of content and client engagement strategy for Equitable. She has nearly three decades of experience as a business development strategist in industries ranging from financial services to health care and is dedicated to enriching the customer experience, streamlining process improvements, and developing innovations that enhance ROI. Tracy serves as vice-chair of the Immune Deficiency Foundation and is a member of CHIEF. She earned an MBA from Western Connecticut State University and is currently a doctoral candidate at Adler University. From her time as a business owner, Tracy also holds a patent for 401kSecure, which is designed to replace defined contribution plan deferrals of disabled participants.