Product And Enterprise Marketing Manager

About ScorePlay

Our mission is to transform the way sports brands manage, leverage and license their media content. Founded in 2021, ScorePlay is the first AI-powered end-to-end media workspace designed for sports. We've co-constructed a software that helps sports organizations index, manage, distribute, and monetize their videos, live broadcasts and photos on a single platform, enabling their visual storytelling and expanding their online reach and brand. We use AI and data to tag content automatically, which can automate and streamline classification, distribution and production, as well as streamlining video broadcast workflows to better connect ecosystems.

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Over 170 sports organizations from around the world, including the Paris 2024 Olympics, the AFCON (CAF), Sacramento Kings (NBA), Swiss Football League, Volleyball World (FIVB & CVC Partnership), West Ham, Aston Villa, Brentford & Wolves (Premier League), Angel City & SD Wave (NWSL), Major League Pickleball, AS Monaco (Ligue 1), Real Sociedad (La Liga), NYCFC & Orlando City SC (MLS), The Amundi Championship (Golf), Freeride World Tour (Ski freestyle) and Stade Rochelais (Top14) use ScorePlay daily to manage and distribute their content.

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We’re growing

ScorePlay is currently recruiting for an Product and Enterprise Marketing Manager, this role will work closely with our Junior Marketing Manager and our Head of Strategy and Operations. You will be responsible for creating an product and enterprise marketing strategy for ScorePlay as we enter our next phase of growth.

At ScorePlay you will be joining a growing company, take ownership and autonomy of your work, and contribute to building a product that changes the sports media landscape. We will provide you with a range of tools here at ScorePlay such as Hubspot, Linear, Notion, Claap and Slack to help you with your work.

The position

ScorePlay is currently recruiting for an Product and Enterprise Marketing Manager, you will be reporting into the Head of Strategy and Operations, but working closely with Sales, Customer Success and Product. You will have experience in multinational environment and B2B marketing, in an early stage start up and in a B2B SaaS organisation.

Why would you want this role?

• You will be part of a fast-growing SaaS startup with tremendous market-altering potential.

• You will be given significant growth opportunities, with the ability to quickly develop and own part of the team’s work.

• Every day you will solve strategic problems - both for customers and for ScorePlay.

• You will have the ability to create a dual Product and Enterprise Marketing strategy from scratch with an influential and fresh brand.

• You will be given the opportunity to build a brand new North American marketing presence with an already established presence in Europe.

• While this role will be primarily focused on the North American Enterprise market, you will have the ability to add value to all areas of marketing.

Responsibilities

• Product Marketing:
  • Develop and articulate compelling product positioning, messaging, and value propositions that differentiate ScorePlay’s products in the market.
  • Conduct research to gain a deep understanding of customer needs, competitive landscape, and industry trends. Use insights to inform broader go-to-market strategy and marketing content.
  • Gather and synthesize customer feedback to continually inform product development and ScorePlay positioning and enhance the overall customer experience.
  • Develop and deliver sales tools (pitch decks, collateral, competitive analysis) to empower the sales team with the knowledge and resources needed to effectively sell ScorePlay’s products.
  • Collaborate with the Junior Marketing Manager (in charge of our brand & content) to create engaging marketing materials, incl. product brochures, case studies, and website content.
• Demand Generation:
  • Plan, organize, and execute Enterprise-focused events, including trade shows, conferences, and hospitality events, by coordinating with vendors, venues, and internal teams to ensure event success.
  • Establish ScorePlay as a thought leader in the industry by overseeing our contribution to webinars, speaking engagements, and industry publications, hand in hand with our CEO, Sales and CS teams.
• Performance Measurement & Optimization:
  • Track and analyze key performance metrics to evaluate the success of marketing initiatives and provide insights for continuous improvement.
• Team Collaboration:

  • Work closely with the Junior Marketing Manager to provide a best quality marketing service for ScorePlay.

  • Coordinate with the Sales team to create alignment between marketing campaigns and sales goals, with a particular focus on driving lead generation and conversion.

  • Collaborate with the Product team to develop marketing strategies that effectively communicate product benefits and features.

  • Collaborate with the Customer Success team to develop a strong understanding of how and why our customers gain value and time from ScorePlay's products.

Skills and Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 4-5 years of generalist marketing experience with at least 1-3 years experience with product marketing in a B2B technology company.

• You will have the versatility and skills to manage both Product Marketing and demand generation efforts (e.g., events, thought leadership).

• Proactive and resourceful doer who can effectively implement strategies, not just develop them.

• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.

• Strong analytical and problem-solving abilities, with a data-driven approach to decision making.

• Ability to thrive in a fast-paced, dynamic start-up environment.

This position is fully remote and we welcome candidates located in the Eastern timezone of the United States.

Values

• Design thinking: We are rooted in design thinking. We believe in placing the end user at the heart of our creative process, fostering empathy and understanding.
• Ambitious yet accountable: Ambition fuels our drive for excellence, propelling us to set bold goals and embrace challenges. We are determined to push boundaries and our ambition is coupled with a sense of accountability.
• Two way transparency: We believe in two-way transparency where open communication flows freely in both directions – from leadership to team members and vice versa.
• Playful Professionalism: We embody the spirit of playful professionalism, blending a lighthearted approach with unwavering commitment to excellence.
• Autonomous Collaboration: At ScorePlay, we champion autonomous collaboration as a core value that shapes our dynamic and innovative workplace culture.

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If you think you have the right skills and identify with our values, click apply now so we can review your profile.

Diversity Statement:

We aim to attract and welcome candidates from diverse backgrounds and we are committed to providing a positive recruitment process, which respects individuality. We are an equal opportunity employer and do not discriminate on the grounds of race/color, national origin, religion/creed, age, sex/gender, sexual orientation, marital/family/civil status, disability, genetic information or any other protected class or dimension of diversity that is protected under the law.

As we are an international company, our main language in the office is English. Please send a CV in English for this role.