In the new role, Massey will aim to drive the Texas-based company’s growth in Australia, New Zealand (ANZ) and across Asia. She will oversee day-to-day developments and accelerated growth in APAC to support retailers in leveraging the rapidly transforming ecommerce market. Massey’s hiring represents a redoubling of Searchspring’s efforts to ride the ecommerce wave into the future.
“The APAC region, particularly Australia and New Zealand, plays a key role in the rapidly growing ecommerce ecosystem,” said Searchspring CEO Peter Messana. “We are thrilled to welcome Kate to our Searchspring team as she brings a depth of experience and unmatched passion for helping businesses to scale and succeed. Kate will be instrumental in continuing to accelerate ecommerce technology adoption in the region by building and strengthening Searchspring’s value proposition and working closely with our trusted agencies, partners, and clients.”
Massey most recently served as CMO of JCurve Solutions, where she spearheaded growth and led sales, account management, partnership and marketing efforts. Having accumulated in excess of a decade of B2B tech industry knowledge, she is passionate about empowering local merchants to build high-converting shopping journeys. She has been cited for numerous awards and plaudits, including CEO Magazine 2018 Young Executive of the Year, and in 2018 and 2019 CMO Magazine’s Top CMO50.
"Last year businesses faced market disruption at unprecedented rates, yet met these challenges with resilience, adaptability, and agility,” said Massey. “I am deeply passionate about helping businesses achieve their target goals and am thrilled to be joining an organization that puts clients front and center in all of their decision making and product investment. I knew as soon as I read Searchspring's online customer reviews on G2 that this was the impressive company and team I wanted to work with to help deliver on its mission to give ecommerce teams superpowers in a region I call home.”