Sterling Raehtz

Sterling Raehtz serves as the Head of Sales for ShopperTrak Analytics at Sensormatic, focusing on enhancing retail traffic insights and analytics to optimize shopper experiences. With extensive experience in strategic planning and operational excellence, Sterling has contributed to long-term business strategies and process improvements in previous roles, including Chief of Staff and Subject Matter Expert within Sensormatic. Prior to this, Sterling held positions at HP Enterprise Services, specializing in business development in the retail sector, and served as an Infantry Officer in the 101st Airborne Division. Educational qualifications include a Master's Degree in Geography with a focus on Spatial Statistics, along with Bachelor's Degrees in Geographic Information Systems and Criminology, all from Michigan State University.