George Pomford

George Pomford is a music industry professional with a diverse range of experience in creative and management roles. Currently serving as a Creative Assistant and formerly as a Creative Intern at Sentric Music Group since September 2021, George also co-founded Head-Kick Records, an independent digital record label based in Liverpool, in March 2021. George is involved in artist management for the Liverpool-based electro-pop group Monks since October 2017. Prior experience includes working as a Sales Advisor for Liverpool Football Club from July 2017 to February 2022. George holds a degree in Management, Music Business from The Liverpool Institute for Performing Arts (2019-2022) and completed a UAL level 3 Diploma in Music at LIPA Sixth Form College (2017-2019).