Shopbop is the global online retail destination for style inspiration and discovery, offering customers all over the world a comprehensive, hand-picked selection of ready-to-wear apparel and accessories from over 1,000 established and emerging designers. Shopbop debuts new arrivals, compelling editorial content and styling guidance daily. Shopbop provides world-class customer service, fast, free global shipping worldwide and free returns in the U.S. and Canada.

Shopbop is at the cutting edge of e-commerce, and we are driven to be the daily destination inspiring fashion worldwide, merging a comprehensive brand list and strong editorial perspective with an easy-to-shop, sure-to-delight user experience.

Acquired in 2006, BOP LLC is a subsidiary of Amazon.com, Inc., the world’s largest online retailer. Offering an enhanced customer experience, Shopbop | East Dane is a globally recognized and trusted fashion retailer that sells only quality, authentic contemporary and designer merchandise. 

Apparel & Fashion

E-Commerce

Retail

Shopbop

Shopbop's headquarters in Madison, WI, United States

This department is responsible for sourcing and acquiring goods and services needed for the organization.

Purchasing Department

The Photography and Creative Team at Shopbop is responsible for producing compelling visual content that showcases the company's extensive selection of ready-to-wear apparel and accessories. This team captures high-quality images and videos, manages creative content production, designs engaging graphics, and ensures that the visual elements align with the brand's editorial perspective. Their work plays a crucial role in providing style inspiration and an enjoyable shopping experience for customers worldwide.

Photography and Creative Team

The Engineering team at Shopbop is responsible for designing, developing, and maintaining the company's e-commerce platform to ensure a seamless and engaging shopping experience. This includes front-end development for user-facing features, back-end system support, application analysis, and continuous optimization for scalability and performance. By leveraging cutting-edge technology, the team enhances site functionality, improves user interfaces, and ensures system reliability, ultimately driving Shopbop's mission to be the premier global destination for fashion.

Engineering

The Marketing team at Shopbop is responsible for driving brand awareness, customer engagement, and revenue growth through strategic campaigns and innovative use of various media channels. They manage social media, email marketing, and influencer partnerships while optimizing site performance through SEO and affiliate marketing. The team also focuses on creating compelling editorial content, styling guidance, and executing brand activations and partnerships to enhance the user experience and uphold Shopbop's global reputation in the fashion retail industry.

Marketing

The Operations Team at Shopbop ensures a seamless and efficient shopping experience by managing the workflows and logistics across various departments. This includes overseeing warehouse activities, order fulfillment, customer service operations, and analytical functions to optimize business processes. The team is vital in maintaining world-class customer service, swift global shipping, and smooth handling of returns, all while coordinating closely with management to continuously improve operational efficiency and support the company’s e-commerce goals.

Operations Team

This department is responsible for sourcing and purchasing goods and services essential for the organization.

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Other teams

Photography and Creative Team

Engineering

Marketing

Operations Team

Procurement Department