Jie Hui Lim

Jie Hui Lim has extensive experience in online marketing and digital strategy, currently serving as Assistant Manager for Regional Online Marketing Operation and CRM Operation at Shopee since November 2018, focusing on the South East Asia market, particularly Malaysia and Thailand. Prior roles include digital marketing at Popcorn, where Jie Hui launched significant partnerships, and analytics and digital marketing at CARPUT, developing metrics to enhance business performance. Jie Hui's background also includes business analysis for SWIFT, where data analytics solutions were implemented for global banking sectors, and research assistance for the International Advisory Services Group. Jie Hui holds a Bachelor of Science in Economics from the University of Pittsburgh, complemented by earlier education in the American University Program at INTI.