Ash ElDifrawi

Ash ElDifrawi is the Chief Marketing and Customer Experience Officer for Redbox Automated Retail, LLC, an American company specializing in the distribution of new-release movies and entertainment across more than 41,000 kiosks and digitally via Redbox On Demand, where he has worked since 2017. Prior to this, he served as Chief Commercial Officer at Gogo Inc., a provider of in-flight connectivity and entertainment for commercial and business aircraft, which he joined in 2010 after serving as Chief Marketing Officer at Hayneedle, Inc., an online home goods retailer, from 2008 to 2010. Between 2000 to 2010, Dr. ElDifrawi held senior leadership positions at Google, Wrigley, and was a management consultant at Mckinsey & Company. Dr. ElDifrawi holds a B.A. and M.A. from University of Chicago and a Psy. D from the Chicago School of Psychology.