Imogen Weir

Imogen Weir is a seasoned marketing professional with extensive experience in brand management and customer enablement across various companies. Currently serving as the Senior Brand Manager- Global at Silver Fern Farms Ltd since July 2025, Imogen previously held the position of Senior Brand Manager for Australia and New Zealand at Karma Drinks and worked as a Customer Enablement Specialist at Foodstuffs North Island Limited. Imogen’s career also includes roles at Nestlé as a Brand Manager and Assistant Brand Manager in confectionery, as well as positions at Lion, MediaWorks NZ, and Nemo Workroom. An academic background includes a Bachelor of Arts in Media, Film and Television and Sociology from the University of Auckland, a Bachelor's degree in Communication and Media Studies from the University of Otago, and ongoing studies in Te Ara Reo at Te Wānanga o Aotearoa.