Erica Burris

Managed operations that helped launch General Motors’ Marketplace, the automotive industry’s first in-vehicle commerce platform. Burris helped initiate all GM in-vehicle apps in the US, Canada, Europe, and China, and was responsible for IT initiatives to transform the customer buying experience and enhance dealer tools. Burris spent many years managing and supporting a test lab at Milford Proving Grounds and brings over 20 years of experience for in-vehicle commerce, product management, and process automation to the Sionic leadership team.