Sirocco Group
Rick Criger is an accomplished professional in the Salesforce ecosystem with a robust career spanning over a decade. Currently serving as VP of Salesforce Delivery for North America at Sirocco Group since March 2025, Rick has held significant roles in various organizations including Principal Salesforce Architect at Keyrus and Technical Architect at 7Summits. Prior experience includes positions such as Sr Application/Technical Architect at Wave6 and Salesforce Solution Architect at Expedia Group, where Rick contributed to diverse functions including development, administration, and product management. Additionally, Rick operated as a small business owner at BusinessBox from January 2012 to December 2017, showcasing a breadth of expertise in both corporate and entrepreneurial environments.
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Sirocco Group
At Sirocco, we're more than just a CRM development vendor; we're your dedicated partner in achieving CRM success. Our philosophy revolves around vendor independence, ensuring that we tailor solutions to your unique business needs and challenges rather than around specific technologies. What sets us apart is our collaborative approach. We work hand in hand with our clients to streamline and enhance their sales, marketing, or CPQ processes, leveraging our expertise to implement solutions across the world's leading CRM platforms, such as Salesforce, Microsoft, HubSpot, Oracle, SAP and others. Whether you're a scale-up business or a large corporation, our flexible solutions cater to your specific requirements. And with colleagues in 5 different countries, there is a Sirocco team near you, ready to help. With 15 years of CRM implementation experience under our belt, we've perfected a communicative process that prioritizes ongoing dialogue with key stakeholders. From initial consultations to project delivery, transparency and openness define our interactions. We follow the SAFe methodology as our baseline for operational excellence and client deliveries. Our Agile way of working ensures that our clients get value fast and continuously, with functional features often delivered in 8 weeks or less. But our commitment doesn't end there. We understand that a CRM strategy is a dynamic investment and ongoing activity, requiring continuous evaluation and adjustment to align with evolving business circumstances in local as well as global context. That’s why at Sirocco, we're here to support you every step of the way on your CRM journey: We can help you select, implement, learn, maintain, and optimise your technology. Where should we start?