Tomás Valles is a seasoned professional with extensive experience in strategic planning, marketing, and brand development. Currently serving on the Consejo de Cultura at Sistema B since May 2023 and as Chief Strategy Officer and Board Member at People & Partners since September 2021, Tomás has previously held roles such as Gerente Marketing and Brand Manager at the same company from 2000 to June 2021. Tomás has also been the Director of Regional Strategic Planning at McCann Worldgroup, contributing to major campaigns for LATAM Airlines, and served as a Strategic Planner at McCann Erickson Chile, specializing in retail strategy for brands like Ripley. Educational qualifications include a Master in Estrategia y Creatividad Digital from Universitat Autònoma de Barcelona and a degree in Publicity from Universidad de Artes, Ciencias y Comunicación. Tomás has demonstrated leadership through roles at Fundación Africa Dream and UNIACC, reflecting a strong commitment to creative communication and strategic marketing initiatives.