Jeff Lowe

EVP, Chief Marketing Officer

Jeff Lowe is Executive Vice President, Chief Marketing Officer & Chief Human Resources Officer of SMART Technologies and is responsible for external brand strategy, marketing, communications, human resources and facilities.

He joined SMART in 2012 and has more than 28 years of experience at global brands including IBM and TELUS, along with agency experience where he consulted on marketing strategy and planning across many industries. He holds a Bachelor of Commerce degree in Marketing from the University of Calgary.

Jeff has a passion for people and culture and has been a leader in the transformation of SMART’s engagement success story. In the last 2 years SMART’s engagement has moved from 45% to 82% and employee retention is 85%.

A key accomplishment of this transformation has been to be a key leader in the Organizational Performance and Health Committees – which includes the Communication and Transparency Team, Growth & Development Team, Vision, Values and Behaviours Team and Strategic Focus Team.

Jeff brings a diverse approach to leadership, advocating for both right-and-left-brain approaches - merging scientific data, analytics and ROI with emotion and authentic stories of success.

Roles at Smart Technologies

  • EVP, Chief Marketing Officer

    Current role

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