Workplace financial wellness and coaching provider SmartPath has announced the hiring of sales veteran Christy DeFrain to the company's leadership team as Vice President of Sales & Business Development. In the role, DeFrain will be responsible for national sales expansion as well as SmartPath's corporate business development initiatives. She will report directly to company Co-founder and CEO Alok Deshpande.
"Christy's experience in driving new business development will enable us to bring quality financial education to striving Americans at scale," said Deshpande. "She shares our values, has a proven track record within employee benefits, and has shown herself to be an extraordinary leader throughout her career. I am confident she will be instrumental in guiding our customer accounts to even greater success."
DeFrain brings more than 20 years of sales and employee benefit experience to the team at SmartPath. She was most recently at voluntary benefits provider Purchasing Power, where she worked for six years and lead all strategic sales and client retention efforts. Prior to that DeFrain, held senior roles at Mercer Health & Benefits and Ameritas Group Insurance.