Geoff Soon is an experienced professional in data management and analytics with a strong background in sales and business development across various technology firms. Currently serving as Managing Director for ASEAN at Snowflake since August 2019, Geoff leads a team focused on transforming data usage. Prior to Snowflake, Geoff held the position of Sales Director for ASEAN at Cloudera, driving sales strategies across the region. At Cisco, Geoff held multiple roles, including Hybrid Cloud & DC Software Lead for Asia-Pacific and Sales Manager for Australia and New Zealand, where significant achievements included launching key solutions and securing new partnerships. Geoff's career began with notable positions in organizations like BMC Software, Compuware, eServices Interactive, and as a co-founder of GoConnect. Educationally, Geoff holds dual degrees in Law and Commerce from Monash University.