Deirdre Hutchins

Deirdre Lawson Hutchins is an experienced marketing professional currently serving as the Group Manager of Personal Loans Lifecycle Marketing Strategy at SoFi since October 2021, leading the end-to-end lifecycle strategy for the personal loans team. Prior to this role, Deirdre held various strategic positions including VP of Prospect Journey and Client Communications at Union Bank, where responsibilities included overseeing the prospective client journey and directing integrated marketing campaigns. Deirdre's career also encompasses significant roles at Entertainment Earth, Inc. as Director of Marketing, and at News Corp as Senior Marketing Manager, among others, showcasing a strong background in consumer marketing, product management, and lifecycle strategies. Deirdre holds an MBA in Marketing Management from California State University, Northridge, and a BA in Business Administration from Pepperdine University.