Bedding and home products manufacturers Soft-Tex has announced an organizational restructure, splitting its business into three functional groups. Its new Innovation, Sales & Marketing, and Finance/Administrative teams will allow the business to align its objectives, and comes with a range of promotions and creation of several new roles.
Board of Directors member Mark Smiderle assumes the post of Principal, and will oversee all business functions and innovations. He will also have management responsibilities for the heads of the three business teams.
Scott Thayer has been promoted to the newly created role of Chief Innovation Officer. He is joined as team leader by Chris Marsh, Chief Sales and Marketing Officer, and Tom Gibbs, Chief Financial Officer.