Accomplished video creator Tony Mui has joined sneaker company SoleSavy with an eye to building communities with original online content. Tony is a prolific content creator and has been making videos and video memes both professionally and for his personal YouTube channel for around five years.
Tony always liked sneakers as a kid growing up but was never able to afford all the ones he wanted. He got into sneakers later on when he got a job, but still remembers being able to get his first pair of good sneakers in junior high. The problem was, the Nikes he liked were half a size too small for him.
“As a child, you would lie to your parents just so you could have that certain item that you loved. But every day, those sneakers were pinching my feet, giving me toe cramps. I actually cut a hole on the side of the sneaker right near the pinky toe, just so they were more comfortable and actually fit me.”
Tony got into video and film while working in an insurance job soon after graduating college. He didn’t enjoy his job, so started pursuing an entertainment career on the side. He had some success with commercials for Wendy’s and even a major motion picture, which gave him enough encouragement to quit his job and pursue acting full time.
“I wasn't really booking as much as I thought I would be. That's when I pivoted into teaching myself how to make my own videos and how to edit myself. I made a couple of viral video memes, and that's when (online media company) Complex reached out to bring me on board to create those video memes for them.”
Tony was making 1-2 videos a day for Complex but ended up doing a lot more when he brought his personal camera and started filming at work. He would make videos with his co-workers each day and post them on his YouTube channel. The positive feedback he got from his colleagues encouraged him to keep doing it, but he hadn’t sought the permission of the company to make them.
“I kept doing it, knowing there was a chance I could get fired. But I thought, ‘If I get fired today, I'll be alright because of my skill set.’ Little did I know, some of the higher-ups were following me on Twitter, and they were actually watching every single episode. I eventually got called into my boss' office. I go in there thinking ‘I'm in deep, deep trouble’, but he said, ‘Hey, we've been watching everything you've been doing, it's amazing, can you please keep doing it?’”
Tony worked for Complex for nearly five years before coming to SoleSavy as Director of Video. He sees a real chance to grow the sneaker community through targeted video content.
“There are a lot of big companies out there right now. You have the reselling platforms, you have the sole collectors, you have the hypebeast, you have the Complexes, right? We want to get our names out there as a premium sneaker platform where you can get good quality content related to sneakers.”
Tony would love to make a feature film one day or to travel and film once the world allows. He believes it can only be a good thing for the Asian American community to see faces on screen that they can relate to, and hopes to build a following of his own.
“I want to make engaging content that is action-packed, and that you will want to watch right from me. When you see it, you know ‘That's Tony’s style right there.'”
SoleSavy just announced a successful $12.5M Series A Funding!