Jill Cassidy has extensive experience in the field of marketing and communications. Jill currently works at SonderMind as the Marketing Technology Lead, where they lead the optimization of the company's marketing technology stack and oversees marketing technology platforms for seamless operation and sales enablement.
Prior to their current role, Jill worked at the Oregon State University Foundation, where they held various positions. As the Director of Digital Technology, they were responsible for managing and optimizing digital technologies to provide alumni and donors with optimal digital experiences. In their role as Director of Digital Marketing, Jill led the organization's digital transformation, spearheading multichannel efforts to exceed fundraising and engagement goals. As the Director of Communications & Marketing Strategy, they played a crucial role in formulating the university's five-year plan for engaging constituents and increasing fundraising success.
Before joining the Oregon State University Foundation, Jill worked at Phillips & Company as a Director, building programs for various clients to establish and maintain leadership positions through market development and strategic communications. Jill consistently delivered excellent strategic counsel and tactical execution, earning a reputation for excellence.
Jill's early career began at Joele Frank, where they worked as a Senior Account Executive and later as an Account Executive. Jill provided counsel to public and private corporations, developed comprehensive communications programs, and collaborated with C-level executive teams to ensure brand consistency.
Overall, Jill Cassidy's work experience showcases their expertise in marketing technology, digital transformation, strategic communications, and leadership positioning.
Jill Cassidy has a Bachelor of Science (BS) degree in Public Relations from The University of Texas at Austin. In addition to their degree, they have obtained a Tableau Desktop Specialist certification from Tableau Software in June 2020. Jill has also earned an Adobe Certified Expert-Marketo Engage Business Practitioner certification from Adobe in January 2023.
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