Peter Staines

Peter Staines is an experienced marketing professional with over 15 years in the film industry, currently serving as the Director of Partnerships & Promotions at Sony Pictures Entertainment since March 2007. In this role, Peter leads the development and implementation of marketing partnerships for major film releases in the UK, collaborating with top brands and high-profile media outlets. Previously, Peter held positions as an Account Manager at The Communications Agency, focusing on brand promotions for Walt Disney Studios, and as a Senior Account Executive at Dynamo, where tactical marketing campaigns for Paramount Home Entertainment's DVD releases were developed. Peter holds a Bachelor of Arts in Communications, Culture & Media from Coventry University, completed in 2000, and has educational background from Yeovil College.