Lauren Noland Hornbaker

Lauren Noland Hornbaker is an accomplished professional with extensive experience in digital analytics and business intelligence. Currently serving as Digital Analytics Manager at Southern Glazer's Wine & Spirits since January 2019, Lauren has progressed through various roles including Business Intelligence Manager and Senior Business Intelligence Analyst. Lauren possesses expertise in SQL, Google Analytics 360, Tableau, PowerBI, and other analytics tools, focusing on data-driven presentations and report automation. Previously, Lauren was a Business Intelligence Sr. Analyst at SteadyServ, where leadership in data analytics was demonstrated by curating the world's largest brewery database. Additional experience includes roles as Strategic Account Manager at Pinnacle Partners, Inc., and Logistics Support Analyst at Spot Freight, Inc. Academically, Lauren holds a Bachelor of Science in Theatrical Studies/Telcommunications from Ball State University and two Wine & Spirit Education Trust certifications.