Luke Smith

Luke Smith is an accomplished marketing leader with extensive experience in digital strategy, user experience, and omnichannel transformation. Currently serving as the Marketing Chapter Area Lead at Spark New Zealand since April 2019, Luke oversees a cross-functional team focused on optimizing customer and user experiences across multiple platforms. Previous roles include significant leadership positions at My Food Bag and 2degrees, where Luke successfully drove digital initiatives and product management. Additionally, Luke has contributed as a Board Trustee for Spark Foundation and has a background in digital consulting and UX/UI design. With a Bachelor of Commerce in Marketing from the University of Canterbury and completion of an Accelerated Leadership Program at Spark, Luke combines robust academic credentials with a proven track record in digital marketing and team leadership.